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The Style Outlets, signed & delivered

The new outlet center in Halfweg, halfway down the road from Amsterdam to Haarlem is built on piles, the outlet center virtually emerges from the water, a clear reference to traditional Amsterdam architecture.
We designed the new wayfinding and signing throughout the entire complex, the graphical icing on the cake.
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La Place in the picture

This week Restaurant La Place is opening a new location in the lively Leidsestraat in Amsterdam with a concept that will also be introduced in two other new restaurants. In Laren and Bruchem-de Lucht on the A2 highway. Here everything is about delicious, good, and fresh food with an emphasis on taste and sensory seduction, pace, and convenience.
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EndLESS Amsterdam

Now on show in Arcam: EndLESS Amsterdam, the circular city in the making, an exhibition that shows that Amsterdam is becoming a circular city.
Amsterdam has committed itself to achieving a fully circular economy by 2050. What does this transition mean? And how do we see this reflected in the built environment?
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Julia's in Amsterdam

The opening of the second Julia's 2.0 at Amsterdam Amstel Station is a reality after its original success in Rotterdam CS earlier this year.
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The right time to say goodbye, sometimes it is now

After many years of creating our great agency, Freek Claessens and Hans Erdmann withdraw from Claessens Erdmann's activities with effect from January 1st, 2021. An exceptional duo, who have been working together since the end of their studies in 1984 and who started the Claessens Erdmann agency as you know it in 1995.
Their dedication, personal input, creativity, and never-ending enthusiasm, in combination with clients, suppliers, and colleagues, have resulted in many outstanding projects that can still be found both nationally and internationally. They have turned Claessens Erdmann into an agency that is facing the future with self-confidence.
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Waddenglas

Claessens Erdmann's design for the new greenhouses, with office and reception area of the Waddenglas project in Sexbierum (FR), has been approved by the esthetics committee with great compliments.
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The rise of Korengoud, Jan Linders' bread backeries brand

Jan Linders is relaunching Korengoud, part of the Bread Bakeries brand, We developed a revised identity and packaging. The redesign evolves the Korengoud pack designs and also invites the consumer to notice the big steps they make in sustainability.
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Leading sneaker giant Foot Locker chooses Claessens Erdmann!

We are excited to announce our new European partnership with Foot Locker, the sneaker culture authority worldwide. We will be helping strengthen the Foot Locker brands by professionally service the interior design, construction documentation, and project management for new brand stores, refits, and enlargements across Europe.
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Lifestyle | Mongolia

'During my journey through Mongolia I realized that less belongings and less space can create more space'.
The 'great place' of designer Judith Everaarts is featured.
The nomad families in Mongolia travel through the steppe with their livestock and are always looking for the best piece of pasture land for the animals. They have no schedule and no deadlines. They live in one place until they decide to move on.
Many of them are still nomads and migrate from region to region according to the needs of their herds or according to the season.
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THUIS (HOME)

The Dura Vermeer Inspiration Centre, 'de Verbinding' in the Leidse Rijn district of Utrecht was officially on October 13th, 2020.
'THUIS' is Dura Vermeer's spacious showroom, covering 33% of the total area of the Dura Vermeer Inspiration Centre.
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Casino Utrecht in progress!

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The contours of the new Holland Casino Utrecht on the A12 highway have been clearly visible for some time now. But also the actual finishing and furnishing, the last phase in execution has started. In order to be and remain an attractive entertainment environment, we are working hard here in Utrecht to create such a design in close collaboration with Gensler, Las Vegas.
The completion is in the summer of 2021.
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'All must be integrated with each other, just like our software'

A sneak peek in Leusden, the 'State of the Art' AFAS Experience, is one of our great works in progress.
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Coloring Van Gogh Bookstore

'Color expresses something on its own, you can't miss that, you have to make use of it. What is beautiful, really beautiful - is also right.'
Vincent to his brother Theo, c. October 28, 1885
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Coming HOME

In Dura Vermeers' completed brand-new showroom 'Thuis’ (‘ at Home'), it is all about simplifying and serving the choice process of their clients, the buyers of a new home, and make it more fun and easier.
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MMM Corones | Bolzano

In the stunning Dolomites, North Italy, the legendary mountaineer Reinhold Messner has created the MMM Corones, the Messner Mountain Museum, devoted to his lifelong passion. Design was signed by Zaha Hadid. Naturally to get to this one is a hike. (especially when you decide, very sportsy, not to take the cable car). Emerging through the mountain wall on the other side, out onto the terrace overhanging the valley far below with spectacular, panoramic views, is just the ultimate reward for our collegue Ester.
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Dirk chooses Claessens Erdmann

Known for the red bag, loved for its low prices. For us clearly Dirk.
But Dirk is more. We' re going to work on this together with the team of Dirk van den Broek.
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Brand new showroom comes to town

Cosentino group is launching their Cosentino City in September, the brand's shining showroom, at the van Baerlestraat in the Museum quarter of Amsterdam. Our dedicated design and engineering team is assisting in this promising move.
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New service area and shop in the Van Gogh Museum

At the moment, work is being completed on the Rietveld service area, which includes a new entrance for groups and a new shop in the Rietveld building of the Van Gogh Museum. To be continued soon!
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'The store has exceeded our expectations'

REWE Group's 2019 annual report focused extensively on the new REWE To Go concept that we developed together with REWE.

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Mizuho HQ Europe

The concept 'Japan meets the Netherlands’ symbolises the mutual commitment of both countries.
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Hotel Amour | Parijs

Sander's all-time favourite. Located in the ninth arrondissement. Classic but still superb. All rooms have recently been renovated. A hotel everyone should stay in at least once in their lives.
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Construction details

Dura Vermeer's new showroom THUIS in Utrecht is under construction. This is the place to go if you've bought a new-build home developed by Dura Vermeer. For kitchens, bathrooms, floors and much more that will turn your house into a home. Scheduled to open in September 2020.
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Retail and hospitality in times of corona

A series of moments and glances in the Amsterdamse Pijp by colleague Judith Everaarts.
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Sligro Foodservice HQ

After the successful roll-out of Sligro's new retail formula and the inspiration lab 'Zin', Claessens Erdmann designed a new entrance hall, offices and meeting rooms, company restaurant and patio in the brandnew head office in Veghel with the same look & feel.
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New look for Julia’s disposables

Together with the interior design Julia’s disposables have a new look, representing a modern-day twist on classic Italian.
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“Just a great little Italian”

Julia’s at the Dutch railway stations has a new look, an even faster service, and a broader and tastier assortment. Rotterdam Central Station has the scoop. A modern-day re-interpretation on the typical Italian: contemporary look and feel, quick & vibrant. Just a great little Italian.
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Afas, work in progress

Site survey at the grand Afas HQ in Leusden. A true landmark! Claessens Erdmann is on top of the building progress!
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Signing the Style Outlets

Located in SugarCity, the site of the former Sugar Factory in Halfweg, the Style Outlets Amsterdam will be the first outlet center in the Greater Amsterdam, (the Randstad).On the 18th of September 2019, it reaches its highest point.
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A sensperience in Haarlem

The new Otentic perfumery, now opened in Haarlem, is a nice and enhanced addition to the recently opened shop in Amstelveen. A 'senseperience', a shop in which the essence of Otentic becomes visible and tangible, designed to discover your personal perfume.
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Tri Amsterdam

Last Sunday was the Tri Amsterdam, our ‘home’ triathlon race. The highly motivated Claessens Erdmann teams were having a great time and made fabulous performances on the individuals and relay catagories. It was a hot day and the tri suit shaped sunburns prove it! Well done team Ce!
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A perfect host

Two years ago, we were nominated for the Creative Heroes Award with our project ‘ZiN’. This however didn’t result in an award, but it did result in a partnership.
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Rewe To Go to!

As the creative design team of the brand new concept for the REWE To Go stores, we had the greatest pleasure coming over to Bonn (Germany) for the pre-opening of the very first location with this completely renewed concept.
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How we design the story of Ter Laak Orchids

With a whole array of awards, including ‘International Grower of the Year’, Ter Laak Orchids can count itself to the best of the best in the world.
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Personal touch at the Digital Service Point

About 10 years ago we were privileged enough to design ING’s service point (ISP). This service point could be found in several Dutch retailers, such as Bruna. Now, 10 years later, the world has become digital and so have most money handlings.
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One collection, 8 moods, 73 different perfumes, one shop.

Last Saturday the first senseperience store of the Netherlands opened in Stadshart Amstelveen.
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Ace & Tate opens in Haarlem

Now open: Ace & Tate Haarlem
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Creating meaningful places in 2019

The 2019 edition of our new Claessens Erdmann notebook is launched!
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Opening new bookshop Van Gogh Museum

The new bookshop at Amsterdam's Van Gogh Museum will be opened by the museum's director, Axel Rüger, on Monday 28 January. We took care of the design of the bookshop.
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German Gem

A brand new Ace & Tate store opened recently its doors on the Hauptstrasse in Heidelberg, Germany, Claessens Erdmann proudly presents the design for this beautiful little gem.
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A premium pop- up Casino in Groningen

The first premium pop up casino in the world, Holland Casino Groningen, was opened monday, the 17th of december 2018.'Premium' because it has become a casino with allure....
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Hong Kong branch

Five guys opened their first store in Hong Kong on Johnston road. Claessens Erdmann was (proud) part of this historic project.
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From the market, with love

The latest Pilot Project of Rewe’s Freshmarket “Marktliebe”, makes its debut in Meerbusch Büderich, Germany.
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Design of user space, read our personal reflection for the new Handboek Projectontwikkeling

On Tuesday 16 October the completely amended and updated Project Development Manual of the Neprom was officially presented. Sander and Hans wrote a chapter about the design of users space in which the role of the interior architect in the real estate development process is central.
The Project Development Handbook is a completely rewritten edition of the well-known handbook that provides guidance and insight into the land of real estate. The book gives (future) professionals an enthusiastic and accessible introduction to the essence of this field and the methods and tools that lead to successful projects. Practical examples illustrate the dynamics and complexity of the development process.
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new partnership

Creative Heroes Awards is a celebration of exceptional creative concepts with vision, entrepreneurship and craftsmanship in architecture, interior and product design.
Entries will be judged on social, economic and environmental aspects, such as the degree of impact, innovation and added value.
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Holland Casino future proof!

In order to be and remain an attractive gaming and entertainment environment, Holland Casino is constantly working on creating such an environment, especially when you also consider the ever changing market.
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On track with Julia's

Claessens Erdmann is teaming up with Julia's. Freshly prepared pasta, foccacia's and top Italian espresso to go make Julia's a tried and tested concept at many station locations in the Netherlands. After more than 10 years of Julia's, we are very excited to renew this formula together with NS, Dutch railways.
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Schiphol Testlab

Together with Schiphol, we are developing and designing a new concept, Schiphol TestLab.
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Van Gogh chooses for Claessens Erdmann again!

We are incredibly happy with the outcome of the exciting design pitch for the design and construction of the new bookshop in the Van Gogh Museum.
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Focussing on Ace & Tate

We are working with Ace & Tate. We will start with bringing our focus into their flagship store in the Van Woustraat in Amsterdam. Besides that we will design their new stores in Heidelberg and Haarlem.
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Rob Erdmann's Artwork in the Amsterdam Jewish quarter

Designer and colleague Rob Erdmann has made a graphic translation of a poem and mentions the names of all the victims in his work of art.
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Grand opening of the Holland Casino Utrecht experience zone

'Discover a new way to play...' in the new experience zone in Holland Casino Utrecht. Claessens Erdmann created this first game area especially for millenials.
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Millennial perspective

In 'Millenial Perspective' our junior team member Tycho Knobbout gives his specific Millenial view on different subjects. Tycho is a 23 year old, 3rd grade student of International Lifestyle Studies in Tilburg. During his internship he writes about trends and how these relate to his generation. Read his second column; 'Shifting identities'
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Two strong new brands choose Claessens Erdmann

Claessens Erdmann is going work for two beautiful and strong brands: bookstore Bruna and drugstore Kruidvat.
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Our ‘CE inspiration trip’ once every few years has silently become a tradition, and it is a good one.

We enjoyed a number of highlights of Porto city and region.
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Opening soon: Holland Casino Amsterdam West

A completely new and modern casino is being built In Amsterdam West.
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Millenial Perspective

In 'Millenial Perspective' our junior team member Tycho Knobbout gives his specific Millenial view on different subjects. Tycho is a 23 year old, 3rd grade student of International Lifestyle Studies in Tilburg. During his internship he writes about trends and how these relate to his generation. Read his first column; 'Give me a break'
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New signing in Jan Linders Supermarkets

Wednesday 21st of February, the first Jan Linders Supermarket opened its doors with the new in-store communication concept developed by Claessens Erdmann.
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Freek Claessens and Lieke Genten about the Stedelijk Museum Breda

The new interior of the Stedelijk Museum Breda and how we combined history and modernity. Freek and Lieke wrote about it for the online platform MMNieuws.
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Five Guys Benelux

“BEHOLD, THE PERFECT BURGER COMES TO TOWN”
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Amsterdam Light Festival 2017 | 2018

Since November 30st 2017 “ the lights are turned on” during the Amsterdam Light Festival 2017-2018. As proud design partner of the festival we were again closely involved in the creative interpretation of this special light event during the darkest days in Amsterdam.
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Store Check - Rundschau

German supermarket magazine Rundschau (www.rundschau.de) analyses their regularly supermarket visits in their item: 'Store Checks'. The results of the most recent round trip in the REWE Pilotstores in Berlin last year, confirms the high 'shoppers' quality and the impressive customer experiences.
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Work in progress: dynamic geometries in Holland Casino Amsterdam West

This coming November, the newest branche of Holland Casino will open in Amsterdam Sloterdijk. Over the past two years, we have worked with Holland Casino on the concept of 'dynamic geometry'...
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How we merged two museums in Breda

The 17th of June the new Stedelijk Museum Breda opened its doors. The museum is the result of a merge between the MOTI (Museum Of The Image) and the Breda’s Museum and houses in the former Oudemannenhuis...
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How we did it in Utrecht: twice

In the renewed shopping center Hoog Catharijne in Utrecht two of our projects opened in September. On top of each other...
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Creating meaningful spaces

Read our vision about 'value & positive experiences' and our role as designers.
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Why Billa Austria chooses us

We will develop and design a new Billa supermarket concept for the Austrian market....
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The Amsterdam Light Festival 2017-2018: we’ve already started

As a proud structural branding and design partner of the Amsterdam Light Festival since the start in 2011 we have started the preparations for the 2017-2018 edition...
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ACTION and Claessens Erdmann: now available as a team

ACTION is working on an update of their store format and asked us to be part of their multidisciplinary team...
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Sligro ZiN, behind the scenes

Gastronomically speaking, wouldn't it be great if there was a place where all aspects of the hospitality world come together? Sligro's ZiN inspiration-lab is precisely such a place. We designed it. Luis Monteiro and Stefan van de Weele tell you all about it in this video.
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Same same but different

You might have noticed (and if you didn’t, please come by and experience it) that we refreshed our office...
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A ‘nearly flawless’ Albert Heijn XL

The Canadian Grocer praised our Albert Heijn XL in Eindhoven for the combination of visual merchandising and design. Watch the video and experience it yourself.
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Nike Store Stockholm opened

The store is located in shopping mall Gallerian, one of the oldest shopping malls in Stockholm.
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The Style Outlets, signed & delivered

The new outlet center in Halfweg, halfway down the road from Amsterdam to Haarlem is built on piles, the outlet center virtually emerges from the water, a clear reference to traditional Amsterdam architecture. We designed the new wayfinding and signing throughout the entire complex, the graphical icing on the cake.
→ lees meer

EndLESS Amsterdam

Now on show in Arcam: EndLESS Amsterdam, the circular city in the making, an exhibition that shows that Amsterdam is becoming a circular city. Amsterdam has committed itself to achieving a fully circular economy by 2050. What does this transition mean? And how do we see this reflected in the built environment?
→ lees meer

The right time to say goodbye, sometimes it is now

After many years of creating our great agency, Freek Claessens and Hans Erdmann withdraw from Claessens Erdmann's activities with effect from January 1st, 2021. An exceptional duo, who have been working together since the end of their studies in 1984 and who started the Claessens Erdmann agency as you know it in 1995. Their dedication, personal input, creativity, and never-ending enthusiasm, in combination with clients, suppliers, and colleagues, have resulted in many outstanding projects that can still be found both nationally and internationally. They have turned Claessens Erdmann into an agency that is facing the future with self-confidence.
→ lees meer

From yellow ATMs to white bank branches

Last week, the Dutch newspaper Volkskrant reported that the coronavirus crisis is forcing banks to close even more branches and banks such as ING and Rabobank are planning to reduce branch numbers quickly. Many of the bank offices that were temporarily closed due to COVID-19 restrictions won't resume operations.

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Design for the interim normal

Over the past few weeks, we have posted photographs by colleague and photographer Judith based on the theme 'retail and hospitality in coronavirus times'. The photos explore how retail and hospitality are dealing with the measures to contain the spread of coronavirus and, in particular, how they are communicated and implemented. The photo series showed some fun and inspiring solutions, but also more than that.


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Isn't it time to rethink and reform the concept of shopping streets?

We develop concepts for, among other things, shopping streets. This is a big part of what we do. However, sometimes we visit places where people seem to cling to idea of the archetypal shopping street. The idea of a shopping street as a place for leisure, where you can stroll from shop to shop looking for a new outfit, stop for a coffee or snatch up a gift.


Holland Casino

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